UncodeA&B simplifies A/B testing for websites and apps in Framer. It allows you to set up content variations based on UTM parameters like traffic sources (Instagram, LinkedIn, WhatsApp, Facebook, Google, Direct) or custom parameters, providing a tailored experience for each visitor. Perfect for e-commerce, blogs, and institutional sites aiming to optimize user interaction, its intuitive interface makes test setup quick and boosts marketing effectiveness and conversion rates. Examples include predefined source-based behavior (e.g., activating Variant A for Instagram visitors), custom parameters (e.g., Variant C for "promo2024"), or random selection (e.g., 50% chance for random variants).